Tip : Keep your CTA prominent and easy to reach within your banners or pop-ups. Implement countdown timers in interactive elements across your website, for example, in a banner at the top of your site or in a pop-up that triggers when a visitor has gone idle. You can implement a countdown timer in several effective places, from your listings to your emails. Where to employ your Shopify countdown timer The first jar contained two cookies, while the other held 10.ĭespite the containers and contents being the same, participants rated the fewer cookies higher, revealing how scarcity influences one’s perception of value.Ī countdown timer can evoke an identical result, especially when an inventory counter accompanies it. Three researchers (Worchel, Lee, and Adewole) conducted an experiment using identical cookies in two separate yet similar glass jars. Increase your perceived product valueĪccording to a 1975 study, scarce items are often perceived as more valuable. Prominently placing one on your website or your launch’s landing page, for instance, will let people know you’re about to release something new. Create hype for a product launchĪ countdown timer can highlight a product or service launch. In fact, 60% of people make purchases because of it-the majority within 24 hours.Ĭountdown timers can easily trigger this effect by showing shoppers only have a limited time to snag an irresistible deal. The fear of missing out (FOMO) is a powerful emotion to play on. Why you should use an ecommerce countdown timerīesides creating a sense of urgency, countdown timers have other important benefits. #cta-visual-pb#Showcase your products in their best lightUse Shogun to start building your perfect product landing pages, complete with countdown timers to drive sales. 10 of the best Shopify countdown timer apps.
We’ll dive deeper into their benefits, how you can apply them, and share some examples to take inspiration from. We’ll show you different strategies to trigger a similar effect, emphasizing the role of countdown timers in bringing in customers. The effects of urgency and scarcity are so profound that they helped entrepreneur Marcus Taylor increase the sales of his product by 332%. Creating a sense of urgency in ecommerce can easily dissolve any hesitations a customer has about making a purchase.īy invoking the feeling that they could miss out on something valuable or unique, customers can be easily compelled to take action.
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