Using the information gathered in your search for information, determine what is most worthwhile, interesting, and important to include in your speech. You won’t be able to convert everyone in the audience from a “no” to a “yes,” but you might encourage a couple to consider “maybe.” Audiences are more likely to change their behavior if it meets their needs, saves them money, involves a small change, or if the proposed change is approached gradually in the presentation. Consider how this may affect the way that you will present your information. Think about what your audience might already know about your topic and what they may not know, and perhaps any attitudes toward or concerns about it. They may incorporate appeals to reason, emotion, and/or basic needs. They may state a proposition of fact, value, definition, or policy. Persuasive speakers may plan to secure behavioral changes, influence thinking, or motivate action in their audience. Table 14.6 Sample Speech Guidelines 1.TopicĬhoose a product or service that interests you so much that you would like to influence the audience’s attitudes and behavior toward it. “Vote, write your representatives, and help bring this issue to the forefront in your community.” “We need to encourage our own governor to examine the system we have for similar errors and opportunities for innocent people to be executed.” “Stay all executions until the problem that exists in Illinois, and perhaps the nation, is addressed.” “He is determined not to make that mistake.” Provide an argument by testimony and authority by quoting: “You have a system right now…that’s fraught with error and has innumerable opportunities for innocent people to be executed,” Dennis Culloton, spokesman for the Governor, told the Chicago Tribune.
Retribution: Provide arguments by analogy, cause, and principle.Ĭase study: State of Illinois, Gov.
Provide clear definitions of key terms.ĭeterrence: Provide arguments by generalization, sign, and authority.
Information: Provide a simple explanation of the death penalty in case there are people who do not know about it.
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